4 Reasons Why You Should Take Cleansing Serious

Don't start your day without us! Cleansing is one of the most important steps of your skincare regimen and here's 4 reasons why:

1. Proper cleansing removes dirt, oil and bacteria that can clog your pores causing blackheads, pimples and all that other nasty stuff. Clogged pores expand and give you the appearance of large pores.

2. Daily cleansing removes dead skin cells that accumulate on the surface. These cells can make your skin look dull, tired and lackluster.

3. Cleansing increases cellular turnover which can minimize fine lines, dark spots and surface imperfections.

4. Makeup will go on smoother and skincare products will penetrate better and deeper on clean skin.

Now that you know why your should be properly cleansing, let's discuss which cleanser you need based on your skin type.

When it comes to skin type, you will fall into 5 categories: normal, dry, sensitive, combination, or oily. Each has varying characteristics and should be treated differently.

Normal - Skin that is not too dry or oily, doesn't have many imperfections, doesn't have skin sensitivity, and less visible pores. For normal skin, you should use a lotion or cream based cleanser that has a silky texture and won't strip the skin of its natural moisture.

Dry - Skin that has a dull complexion, pores are not visible, may have visible lines and red patches. For dry skin, you should use a lotion or cream based cleanser that has a silky texture and won't strip the skin of its natural moisture.

Sensitive - Skin that is highly reactive and easily irritated, may have redness and inflammation. For sensitive skin, you should use a non-fragrance lotion or cream based cleanser that has a silky texture and won't strip the skin of its natural moisture. You should avoid products with high fragrance amounts, excessive essential oils, alcohol and harsh exfoliants.

Combination - Skin can be normal and dry in some areas, while oily in others, especially in the t-zone (nose, forehead and chin), pores are larger, may have blackheads and skin has a shine to it. For combination skin, light-foaming and gel cleansers are ideal to remove bacteria, makeup and oil from the skin.

Oily - Skin has visibly enlarged pores, shiny and thick complexion, may have blackheads, pimples or other blemishes. For oily skin, light-foaming and gel cleansers are ideal to remove bacteria, makeup and oil from the skin.

At Elle Johnson Co. we offer skin solutions for all skin types and for those who don't have a skincare regimen, we offer our CLEAR 3 bundle which gives you a full regimen (cleanse - tone - moisturize) in 3 simple steps.